1Xnews, an International media brand has come forward as Back of the Jersey Branding Sponsor of the Sri Lanka National Cricket team for the tour of Australia 2022.
The duration of the agreement will be from 11th to 20th February 2022 and during the period, the Lankans will play a five match T20I series vs Australia.
“We are huge cricket fans and are delighted to support the Sri Lanka national team on their tour of Australia. This team is in the top ten globally and has a winning mentality – which means they are close to us in spirit! We are confident that the cooperation has great potential and a chance to continue,”said Ms. Irina Kapoor, Head of Marketing of 1xNews.
“We are happy to have 1Xnews as a partner of Sri Lanka Cricket for our national team’s Tour of Australia 2022 and is confident that this partnership will help the news firm reach the desired goals, as we do with such collaborations,”said Mr. Ashley De Silva, CEO of Sri Lanka Cricket.
Previously, 1Xnews signed agreements with Indian Super League club FC Goa and the Indian Kabaddi team Bengaluru Bulls. The brand plans to increase its strength further and conclude new deals with top partners from the world of sports.
About the Sri Lanka National Cricket Team
The Sri Lanka National Cricket Team represents their country around the globe and has Test, One-Day International (ODI) and T20 International (T20I) status.
It is one of the strongest cricket teams in the world. The team’s main achievement was victory at the Cricket World Cup in 1996 and winning the ICC T20 World Cup in 2014.